Did you just conduct an event? Crafting an effective post-event survey is vital for gauging attendee satisfaction, identifying areas of improvement, and enhancing future events.
In this post, we’ll give you fifteen great post-event questions to get valuable insight that you can use to create meaningful changes so that your next event is an even bigger success. Let’s dive right in!
15 post-event survey sample questions you can use yourself
There are a couple of different ways to structure your post-event survey. You can take a macro-to-micro view to start with the broad questions and end with specific ones.
Another way is to go topic-wise by asking questions about the speakers, event matter, networking, arrangements, and so on. Whichever way you decide, here are 15 questions you can’t go wrong with.
How would you rate the overall experience of the event?
This is a great first question. It allows the participant to take a broad view of how the event went and gives you a tangible objective score to track. This is a linear scale question. You can make it a five-point or even a ten-point scale, depending on how minutely you want to track your future events.
What was the most valuable aspect of the event for you?
Alternatively, “Is there anything that stood out for you in the event?”
Every participant is different. Having subjective questions on your survey is a good idea to allow participants to share their unique views and insights. It also helps to have some nice words to share about your event when you need to promote it.
Please rate the variety and quality of the event sessions.
People sign up for events for the material or topics it covers. That’s why it’s crucial to track the quality of sessions carefully and objectively. This can be a linear scale question, but you can also ask participants to rate individual sessions in a multiple-choice grid format.
What topics or sessions would you like to see in future events?
This question is good because it reveals clues about what you may have missed. Even if you covered the topics of the event diligently, the event's material may have opened up new avenues in the participant's minds. It’s essential to get to know what they are so you can continue serving your audience.
How would you rate the networking opportunities at the event?
Alternatively, “Did you identify any potential collaboration opportunities with other attendees?”
Another prominent reason people attend events is networking opportunities. This question can be framed in several different ways. The key is getting a tangible score regarding networking that you can improve every time you organize an event.
Please share any suggestions for improving the overall networking experience.
Alternatively, “Were there any specific types of professionals you were hoping to connect with but couldn't?”
This is an excellent subjective question to identify or improve any gaps in networking opportunities in your event. The first question is broad. However, the second narrows down the focus to types of professionals.
Did you encounter any issues or challenges during the registration process?
Alternatively, “Were the registration instructions clear and easy to follow?”
Event registration is the first impression you make on the participants. It’s important to pay special attention to this aspect because if it’s not simple and fuss-free, it can become a reason for dropping out. Creating online event registration forms is a great way of keeping event registration simple yet effective.
How would you rate the overall cleanliness, maintenance, and comfort of the event facilities?
The facilities and comfort of your event matter to your participants. You can ask for a general overview with a broad question. Perhaps you’re tracking a particular aspect to improve it. In that case, use the second question with the aspect you’re tracking, like parking, seating area, etc. This could also relate to refreshments, so add that to the question if you wish.
How did you feel about the length of the event? Too short, too long, or just right?
If an event is too long, it can get draining, and if it’s too short, it can fail to leave an impact. It’s crucial that your event is the right duration, so this isn’t something you should speculate. Simply ask your audience after the event and follow through on their advice.
Rate the responsiveness and helpfulness of event staff and volunteers.
Helpful volunteers and staff play a critical role in the success of an event. Their welcoming demeanor, efficient assistance, and knowledge contribute to a positive attendee experience. You can also phrase the question to include specific aspects like guiding participants, addressing queries, or ensuring smooth operations.
Were the event materials (brochures, pamphlets, downloads) helpful?
All events have some materials, whether they’re online or offline. These booklets, pamphlets, sheets, and other visual aids help the event and directly impact how the attendees engage with the topic post-event. Creating and sourcing them also requires resources, so it’s essential to gauge whether it was done well.
What was your main actionable takeaway from this event?
Alternatively, “How will this event change how you tackle [specific problem]?”
Participants mainly attend events to solve a problem. If your event can give them a solution or a change in perspective, you can consider your event a success. Asking this particular question can also focus their attention on the most essential aspect of the event.
Where did you find out about this event?
This question is important from a marketing perspective. Finding out which marketing and promotional channels work for you can help you promote your future events with more precision. This has a direct impact on the efficient management of resources.
How likely are you to engage with event-related content post-event (blog posts, webinars)?
It’s important to know how to engage your participants during the event, but keeping them engaged after the survey is also critical. This question shows if and where your audience will likely engage with you post-event.
Is there any moment or memorable highlight that had an impact on you?
Lastly, what most event hosts aim to achieve is impact. This question directs your participant's attention toward it and allows them to dwell on the experience with the right mindset. Also, you can replicate the positive experiences in your future events.
The quality of the questions dictates the quality of responses, so taking a minute to learn how to create better event feedback surveys and how to use feedback to improve service can be very helpful.
Collect answers to your post-event survey questions more efficiently
Now, all that’s left to do is put your collected feedback to some good use. You can easily do that with Form Publisher.
Form Publisher allows you to create individual documents out of each response that you receive. Then, it allows you to route it through the right people in your team who can make corrective changes for future success.
Lastly, Form Publisher allows you to safely store those documents in your Google Drive so that you can pull out those shining positive reviews when you want to share them. Upgrade how you collect and use post-event feedback with Form Publisher!