How to Craft a Restaurant Customer Satisfaction Survey

October 20, 2023
Table of Contents
Table of Contents

Picture this: you're at a cozy bistro. The ambiance is perfect, the menu enticing, the aroma mouth-watering, but something feels amiss. Figuring out what’s missing from the experience can make or break your business.

As a restaurant owner or manager, there's no room for guesswork when it comes to customer satisfaction. How can you be sure of what’s missing? A restaurant customer satisfaction survey!

In this blog post, we’ll guide you through how to craft a restaurant customer satisfaction survey that captures honest feedback and provides actionable insights.

Why you need a customer satisfaction survey for your restaurant

Gain valuable feedback from customers

Getting feedback from customers is the lifeblood of any successful restaurant. It's a direct line to understanding their preferences, expectations, and concerns. By creating a well-designed survey, you invite your customers to share their delightful or disappointing experiences.

This information is gold for improving your menu, service, and overall dining atmosphere. Now, you can identify trends, pinpoint areas that need improvements, and fine-tune your services to match the desires of your target audience.  

Improve your restaurant’s quality and reputation

When actively seeking feedback, you demonstrate a commitment to excellence and a genuine interest in your customer’s opinions. As you consistently refine your menu, service, and ambiance based on feedback, your restaurant becomes associated with exceptional quality.

As word of your restaurant spreads, it attracts new diners and cements your establishment's reputation as a go-to culinary destination. A stellar reputation in the competitive restaurant industry can be your most powerful marketing tool that will enable long-term success and growth.

Secure your customers’ loyalty

A well-crafted customer satisfaction survey can also be a strategic tool to secure your customers' loyalty. When you ask your customers what they like or dislike, you show them that you care. When customers see that their feedback leads to positive changes, they feel heard and valued, fostering a sense of loyalty. 

Loyal customers are more than just repeat visitors. They become enthusiastic advocates of your brand. They spread the word about your establishment to friends and family. They are less likely to be swayed by competitors. They are also willing to forgive occasional hiccups, ensuring a stable customer base and consistent revenue for your business. 

How to create your own restaurant satisfaction survey

Step 1: Figure out the best survey tool to use

The right survey tool is essential for crafting an effective restaurant customer satisfaction survey. This is why we recommend that, first and foremost, the tool you choose be easy to understand and use. The second thing to look for is an option to store away individual responses neatly per your preferences. This will come in handy when you receive outstanding reviews from your customers.  

The two most widely used survey platforms are Google Forms and SurveyMonkey. We recommend Google Forms for two reasons. It’s simple to use, and you can increase its functionality with add-ons such as Form Publisher. 

With Form Publisher, you can keep written responses for analysis later, and you can even share them with other decision-makers at your restaurant.

Step 2: Decide on the best restaurant survey questions

Now, you can start defining your survey's purpose and aligning it with your goals. Also, make sure to structure questions carefully for your survey. Here are some pointers to keep in mind when deciding which types of questions to include in your customer satisfaction survey:

  • Consider using a mix of question types, including multiple-choice, open-ended, and linear scales
  • Ask about various aspects of the dining experience, such as food quality, service, ambiance, and value for money
  • Also, inquire about specific dishes, staff interactions, and overall satisfaction
  • Remember to strike a balance between quantitative and qualitative questions

Step 3: Make your form anonymous

If you really want some candid responses, consider making your customer satisfaction survey anonymous. Customers who feel their answers are confidential are more open to sharing their genuine opinions and experiences without hesitation. 

While there’s no direct setting in Google Forms to turn a form anonymous, there are things you can do to achieve it. Read more about anonymity in Google Forms.

It’s also a good idea to mention in the survey that respondent’s data will be kept confidential and used solely for improving the restaurant experience.

Step 4: Customize theme to fit your restaurant’s brand

Customizing the survey's theme to align with your restaurant's brand is a subtle but impactful way to elevate the survey experience. This way, you reinforce your restaurant’s identity in the customer’s mind. A branded survey theme adds professionalism and consistency to your feedback collection process. 

You can do this by incorporating your brand's colors, fonts, and logo into the survey design. Google Forms also allows you to change themes based on your preferences. 

Step 5: Provide an offer upon completion

Nothing boosts participation like incentivizing it with a reward at the end. Consider providing a special discount, a complimentary offer, or even an entry into a giveaway as a token of appreciation for customers' time and feedback.

You can even create a QR code for Google Forms so that your customers find it at the end right after finishing the survey. Such incentives express gratitude and showcase your commitment to customer satisfaction.

Send personalized response docs with Form Publisher

Now you know all the essential steps to creating an effective customer satisfaction survey that taps into your customer's preferences. Another way to revolutionize your survey process is by sending personalized response documents to your respondents.  

Form Publisher can help you do this in a breeze! By sending personalized response documents, you add a thoughtful touch to your interaction with respondents. Form Publisher lets you take your survey to the next level, leaving a lasting impression and fostering a deeper connection with your audience. Explore Form Publisher today!

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